Stefan Riemeyer
Independent Google Ads specialist for e-commerce in the DACH region (Germany, Austria and Switzerland). Based in Berlin, Google Partner.
Six years of paid search, from junior to principal, the most senior specialist role on the team. Today I manage retailers' Google Ads accounts myself: structure, bidding, feed, tracking and reporting.
What I write about
Google Ads, Performance Max, Shopping and Merchant Center, tracking and attribution, profitability in e-commerce and the sensible use of AI in account work. I look at it from the retailer's side: what changes for revenue, contribution margin and risk, and what needs deciding.
How the articles are made
Every article is based on official documentation and further independent sources, listed at the end. Examples are worked examples. I do not write about clients or their accounts here. Research and drafts are produced with AI assistance; editorial responsibility is mine. The guides are English versions of the German originals. If you find a mistake, write to me and I will correct it and update the date.