Stefan Riemeyer, independent Google Ads consultant. I plan, run, and optimise search and shopping campaigns for e-commerce businesses in Germany, Austria, and Switzerland.
Account structure, bidding, search-term and shopping optimisation, conversion tracking, and ongoing campaign management. Hands-on, and reported transparently.
I am Stefan Riemeyer, a Google Ads specialist based in Berlin. Before working independently, I spent more than eight years running search and shopping campaigns for large e-commerce and retail brands, most recently in a principal role.
Today I run a registered sole proprietorship and work directly with online retailers in Germany, Austria, and Switzerland. Every account is managed by me personally, from strategy to day-to-day optimisation.
Three areas, all delivered by me directly.
Planning, structuring, and running Search, Shopping, and Performance Max campaigns: account structure, bidding strategies and targets, budgets, keywords and search terms, ads and assets, and negative keyword management.
Setting up and maintaining conversion tracking: conversion actions and values, consent mode, attribution settings, and regular checks that the numbers the campaigns optimise towards are actually correct.
Monthly performance reports by campaign and product area, search-term and budget-pacing analyses, and structured account audits with prioritised findings.
I work directly in the Google Ads interface and, for reporting and routine optimisation, with the official Google Ads API through internal command-line tooling.
The tooling pulls campaign, keyword, search-term, budget, and conversion data into local reports, and applies changes such as budget adjustments, bid-target updates, pausing keywords, and adding negative keywords. Every change is first validated in a dry run and reviewed by me before it is applied.
The tooling is internal. Clients and third parties have no access to it, and client account data is not passed on to anyone.