AI and automation
What AI and agents really deliver in performance marketing, and where the limits are.
2 articles
- AI in performance marketing: what works and what stays a demo
Read, prepare, execute: three risk levels for AI in your ad account, with a damage formula, an approval check and an order in which to get started.
9 min read · 1 November 2026 - Claude Code for Google Ads: how it works and where it stops
How Claude Code gets at Google Ads data, which API access it needs, what it is good for and why read-only access alone does not protect your budget.
6 min read · 1 November 2026