Bid strategies and target ROAS
Smart Bidding and target ROAS: what they optimise, what they need and how to set them.
4 articles
- Budget-limited campaigns with target ROAS: what changed in August 2026
Since August 2026, budget-limited campaigns run at the target ROAS you set. How to reset the target and what that means for Black Week.
7 min read · 1 November 2026 - How many conversions target ROAS needs
What Google's 15 and 50 conversions really mean, and how to work out the volume your account needs using basket spread and conversion delay.
6 min read · 2 November 2026 - Smart Bidding for online shops: what it optimises and what it misses
How Smart Bidding works in a shop, which signals and strategies it uses, why return corrections arrive too late and which value belongs in the bid.
10 min read · 2 November 2026 - Which target ROAS to set: from your margin, not from a benchmark
How to derive your target ROAS from margin, past performance and incremental ROAS, with a worked example, a rule for new campaigns and the limits.
7 min read · 2 November 2026