Meta Ads for e-commerce
Meta Ads for online shops, how they differ from search and the gaps in measurement.
2 articles
- Meta Ads for online shops: what is different from search
Meta creates demand, search captures it. What that means for minimum budget, campaign setup, test length and how a shop should judge results.
10 min read · 1 November 2026 - Why Meta shows more revenue than your shop
Why Meta reports more purchases than your shop, what view-through counts and how to check tracking, counting rules and real impact in three steps.
7 min read · 1 November 2026