Performance Max
What Performance Max does for retailers, what it hides and how to steer it.
4 articles
- Brand in Performance Max: what brand exclusions really prevent
What brand exclusions in Performance Max block and what they do not, how to measure the brand share for your current setup and why ROAS may fall.
6 min read · 1 November 2026 - Performance Max for a small shop: when the budget says it is too early
Is PMax worth it for your shop? Two calculations with your own figures, the working threshold of 60 conversions and what to do below it instead.
6 min read · 2 November 2026 - Performance Max for online shops: what it does and what it hides
How Performance Max works for an online shop, which inputs actually change its incentive, which are only hints, and what no report can tell you.
10 min read · 2 November 2026 - Performance Max or Standard Shopping: decide by product group
Four checks per product group show whether PMax, Standard Shopping or both fit: with a decision table, a worked example and the rule on priority.
6 min read · 2 November 2026