Search and keywords
What search campaigns do alongside Shopping, and how to evaluate search terms commercially.
4 articles
- Ads in AI Overviews and AI Mode: what a shop can control
What runs in the US, what is already possible in DACH, which campaigns are eligible and which baseline a shop should set before ads in AI answers launch.
6 min read · 1 November 2026 - Bidding on your own brand: a calculation, not a matter of faith
How much brand revenue really has to be incremental, how to measure it with a regional test and how to take brand out of your ROAS reporting.
8 min read · 2 November 2026 - How to analyse the search terms report on commercial grounds
How to group search terms by intent and contribution margin, exclude unrelated intent straight away and derive the minimum data from your margin.
7 min read · 1 November 2026 - Search for online shops: the job search still has alongside Shopping
Which search queries belong in Search, which to leave to the feed, and why the pages your shop already has should dictate the campaign structure.
10 min read · 1 November 2026