Shopping and Merchant Center
Google Shopping, product feed and Merchant Center: setup, errors and how to fix them.
5 articles
- AI Max for Shopping: Google may write titles and choose landing pages
What AI Max for Shopping takes over in titles and landing pages, why German feeds are still excluded, and which stop criteria to test it with.
7 min read · 1 November 2026 - Disapproved for a price mismatch: find the cause and fix it for good
Why Merchant Center disapproves products for a price mismatch and how to check feed, server HTML, markup and variant in the right order.
8 min read · 1 November 2026 - Google Shopping and Merchant Center: a guide for online retailers
How product data gets into your ads, what Google checks and what you have to check yourself, and which feed errors cost the most contribution margin.
10 min read · 2 November 2026 - Merchant Center suspended for misrepresentation: what to do now
Suspended for misrepresentation? How to align company details, returns, shipping and payment before you use up one of the few review requests you have.
7 min read · 1 November 2026 - The feed is Google's model of your product range
What makes a good product feed, which attributes control how products serve, how complete the feed has to be and who in the business should own it.
6 min read · 2 November 2026