Services

Google Ads for online shops in the DACH region, handled by me: audit, rebuild and ongoing management. This page covers what I do and how we work together.

Structure, feed, tracking. That is where performance is decided.

01.1

Structure and bidding

Brand, non-brand, Shopping and PMax get clear roles instead of one shared black box. I steer bidding weekly with clean conversion values.

01.2

Feed and product data

The feed decides how Google understands and shows your products. I keep it clean and structured, so Shopping and PMax run on the right products.

01.3

Tracking and measurement

If the tracking is wrong, bidding learns from the wrong reality. I make sure the signals are reliable enough to base decisions on.

Stabilize first, then scale profitably. Revenue pays the ad budget.

First the audit. Then the restructuring. Then every week.

What happens next is your call: only if the audit convinces you does it continue with restructuring and ongoing management.

02.1

Audit

I look at what is actually holding the account back right now: campaigns, Shopping, Merchant Center, tracking, search queries, budget distribution. That becomes a clear diagnosis, not a gut-feeling assessment.

What you geta diagnosis with a priority list: what comes first, what comes later, what can be fixed right away.

02.2

Restructuring

If the structure is blocking growth, I restructure it: rebuild Search, Shopping or PMax, clean up conversion actions, improve feed logic, redistribute budgets.

What you geta clean account structure with clear campaign roles and a tracking setup you can trust.

02.3

Ongoing management

I work on the account myself, every week. I analyze search queries and product data, decide on budgets, and sharpen feed and Shopping.

What you getwork on the account every week and a monthly plain-language report: what happened, why, what's next.

Common questions.

Do I have to give you access to my account?

Read-only access only: you invite me as a read-only user in two clicks, revocable at any time. I cannot change anything. I use your data only for your audit, not for other clients and not for sale. For analysis I use service providers and AI tools. If you want to talk first, we start with a short intro call.

Why is the audit free?

That's how I win clients. I show you how I work on your real account instead of claiming it in a pitch. If the roadmap convinces you, we keep working together. If not, you keep it. Your investment: two minutes for read-only access and 30 to 45 minutes for the call.

What does working together cost?

The price depends on the account and the scope of work. There are no fixed packages; we agree it individually after the free audit.

At what size does this make sense?

It depends less on spend and more on what's still left to gain in the account. I work with owner-run shops just as much as with larger e-commerce teams. That's exactly what the free audit clarifies, before you decide anything.

Only Google, or other channels too?

Google Ads is the focus, Microsoft Ads comes along with it. Meta only alongside Google. I don't do TikTok or SEO. Instead, I'm deep in paid search, every day.

How does the collaboration work after the audit?

If the roadmap convinces you, I put it into practice: first the restructuring, then ongoing management with work on the account every week and a monthly plain-language report.

Does the account stay mine?

Yes. Everything runs in your own Google Ads account, you see every change and every value yourself. You don't depend on my reports, you see everything live in your own account.

The entry point: a free audit.

You invite me as a read-only user into your account, two clicks, revocable at any time. I take apart structure, bidding, PMax, feed and tracking, build you a dashboard with your key figures, and give you a written roadmap plus a 30 to 45 minute call. Everything is yours, whether we work together afterwards or not.

Or write directly to stefan@stefanriemeyer.com or send a message on LinkedIn. You write to me, not to an inbox team. The roadmap arrives within a few working days.

Prefer to talk first? Book a 30-minute intro call.