Google Ads Freelancer for Online Shops in Switzerland

My published freelance cases are Swiss online shops. I manage Google Ads for shops in Switzerland and for German shops that sell into Switzerland, with CHF feeds, a separate Merchant Center setup and campaigns per language.

What is different in Switzerland.

01.1

Prices in CHF

Feed, shop page and checkout must show the same CHF price. A live conversion from euros quickly leads to mismatches and to disapproved products in Merchant Center.

01.2

Shipping and import

For German shops, CHF shipping costs and a clear statement of who bears customs duty and import tax belong on the page. Otherwise checkout is abandoned and bidding learns the wrong thing.

01.3

Several languages

The target area is the whole of Switzerland, and the language of ad and page decides which searches you serve. French and Italian are worthwhile if the additional contribution margin covers the cost of the language version.

01.4

Small market, higher prices

Less search volume than in Germany, but higher order values. Bid strategies here often take longer to gather enough data. The account structure has to take that into account.

Covered in detail in the articles Google Shopping for Switzerland: feed, CHF and Merchant Center and Multilingual Google Ads campaigns for Switzerland.

Results from Swiss shops.

Shop	What I did	Result in the Google Ads data
XXL-Parfum.ch, perfume	Management of every product by contribution margin, automatic repricing, over 17,000 products assessed daily	ROAS from 381 to 442 per cent, break-even at 310 per cent. January to mid-April compared with the period from 24 April 2026
saemereien.ch, seeds and garden	Structure rebuilt, feed cleaned up, target ROAS refined	ROAS +11.5 per cent, conversions +15.2 per cent at practically the same budget. February to May compared with the previous year
lemali.ch, travel accessories	Account rebuilt, focus on profitable niches	Conversion value +211 per cent, ROAS from 200 to 393 per cent. First half compared with the previous year, from a small base

Conversion value from Google Ads, not shop revenue. Individual client cases, no promise for your account. The detailed cases are under Results.

Frequently asked questions.

You are based in Berlin. Does that work for a Swiss shop?

Yes. Work on the account does not depend on location, and coordination happens by email and video. My current cases are Swiss shops, so CHF, Swiss German spelling and the particularities of the Swiss market are part of day-to-day work.

Is Switzerland worthwhile for a German shop?

If prices, shipping and import are sorted out properly, often yes, because order values are higher. Without CHF prices and clear information on customs duty, campaigns usually become expensive. I check that in the audit before the first franc of ad budget.

Do you also manage French or Italian-language campaigns?

Yes, if the shop and feed exist in that language. I agree the French and Italian ad copy with your team before launch.

The entry point: a free audit.

You invite me as a read-only user into your account, two clicks, revocable at any time. I take apart structure, bidding, PMax, feed and tracking, build you a dashboard with your key figures, and give you a written roadmap plus a 30 to 45 minute call. Everything is yours, whether we work together afterwards or not.

Or write directly to stefan@stefanriemeyer.com or send a message on LinkedIn. You write to me, not to an inbox team. The roadmap arrives within a few working days.

Prefer to talk first? Book a 30-minute intro call.